Privacy Agreement


Last Updated: March 25th, 2012



This policy explains our information practices, defines your privacy options and describes how your information is collected and used.


This policy covers the website at (the “HEB Website”).  The HEB Website is owned and operated by Something Borrowed NY LLC, a limited liability company organized under the laws of New York.  Should you have privacy questions or concerns, send an email to or send a letter to us at the following address: Happily Ever BorroWED 25 Washington Street, #2i Brooklyn, NY 11201.

By using visiting the HEB Website, you agree to the collection and use of information in the manner described in this policy. HEB shall have right at any time and without prior notice, at its sole discretion, to revise this policy.  If we make material changes to this policy, we will notify you by email, by means of a notice the next time you log in to the HEB Website, or by means of a notice on the HEB Website homepage. Such revisions and additions shall be effective immediately upon notice. You are responsible for reviewing the HEB Website periodically for any modification to this policy.  Any access or use of the HEB Website by you after notice of modifications to this policy shall constitute and be deemed to be your agreement to such modifications.

The Information we Collect


This policy applies to all information collected on the HEB Website and any information you provide to HEB. You will most likely provide us personal information to us when you register as a user of HEB Website, purchase the services offered by HEB or participate in certain HEB promotions or events. The personal information we may collect includes: passwords, user names, addresses, email addresses and phone numbers.


Blogs and Product Reviews

The HEB Website may include blogs, product reviews or other message areas that allow users to post or send information to the HEB Website. When you post information to the HEB Website, other site visitors can also view that information.  We urge you to exercise caution when providing personally identifiable information to HEB or the HEB Website.


Our Collection of Your Data
In addition to the personal information you supply, we may collect certain information to evaluate how visitors, guests, and customers use the HEB Website.  We collect data to make the HEB Website work better for you in the following ways: to improve the design of the HEB Website, to provide personalization on the HEB Website and to evaluate the performance of our marketing programs. The technologies we may use to gather this non-personal information may include “IP” addresses, “cookies”, browser detection, and “weblogs”.

How we Use Information

Our primary goal in collecting your information is to provide you with a personalized, relevant, and positive experience with the HEB Website.


You can register on the HEB Website to receive promotions and updates, or to be contacted for market research purposes. You can control your privacy preferences regarding such marketing communications (see the section below entitled “Your Privacy Preferences”).


From time to time, you may be invited to participate in optional customer surveys or promotions, and HEB may request that you provide some or all of the above listed personal information in those surveys or promotions. We use information collected from surveys and promotions to learn about our customers in order to improve our services and develop new products and services of interest to our customers.


IP addresses define the Internet location of computers and help us better understand the geographic distribution of our visitors and customers and manage the performance of the HEB Website. Cookies are tiny files placed onto the hard drive of your computer when you visit the HEB Website, so we can immediately recognize you when you return to the HEB Website and deliver content specific to your interests. You may modify your browser preferences to accept all cookies, be notified when a cookie is set, or reject all cookies. Please consult your browser instructions for information on how to modify your choices about cookies.  If you modify your browser preferences, certain features of the HEB Website may not be available to you.


We may detect the type of web browser you are using to optimize the performance of the HEB Website and to understand the mix of browsers used by our visitors, guests, and customers. To learn about how people use our site, we examine weblogs, which show the paths people take through the HEB Website and how long they spend in certain areas.


HEB may contract with unaffiliated third parties to provide services such as customer communications, website analytics and other services. When we do this, we may provide your personally identifiable information to third parties only to provide those services, and they are not authorized to use your personally identifiable information for any other purpose.

The HEB Website uses ClickTale web analytics service. ClickTale may record mouse clicks, mouse movements, scrolling activity as well as text you type in this HEB Website. This HEB Website does not use ClickTale to collect any personally identifiable information entered in the HEB Website. ClickTale does not track your browsing habits across web sites which do not use ClickTale services.   For more information about ClickTale click here: aspx.   We are using the information collected by ClickTale service to create a better website for you. You can choose to disable ClickTale at


Our Commitment to Data Security


Access to your data is limited to authorized HEB staff or approved vendors. Although total security does not exist on the Internet, HEB shall make commercially reasonable efforts to safeguard the information that you submit to HEB.


Use of the HEB Website by Children


The HEB Website is not intended for use by children under the age of 13.

Your Privacy Preferences


When you sign up as a registered user of the HEB Website you may begin receiving marketing communications such as e-mail newsletters, product and service updates and promotions. Our customers generally find this type of information useful. If you do not want to receive these updates, you must “opt-out” by unchecking the “Add me to the mailing list” box on the registration page, or should you choose to opt-out after registering, you can select the “unsubscribe” link at the bottom of the email and follow the opt-out instructions  or send an email to


How to Access or Correct Your Information


If you want to access and/or correct your personally identifiable information maintained by HEB, please send us an email to To protect your privacy and security, we may require that you provide us a user ID and password (or other means of identification) to verify your identity before granting access or allowing corrections to your personally identifiable information.

Disclosure of Information


We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order or legal process.  It is also possible that HEB would be sold (by acquisition, merger, reorganization or otherwise) or sell all or substantially all of its assets and business.  In any transaction of this kind, customer information, including your personally identifiable information, may be among the assets that are transferred. If we decide to so transfer your personally identifiable information, you will be notified by an email sent to the last know email address in our files and/or by notice posted on the HEB Website.


Privacy and Other Websites


The CS Website may contain links to other websites. HEB is not responsible for the privacy practices of these other sites. We encourage you to be aware when you leave our site, and to read the privacy statements of each web site that collects personally identifiable information. Some linked sites may be co-branded with our trademarks and those of our business partners. They may have the look and feel of, but the URL in your browser window will indicate that you are visiting a different site. This policy only applies to information collected by HEB.


Personal Information


When you interact with us, we automatically receive and store certain types of information, such as the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). This is statistical information used to monitor the usage of our website and for advertising purposes. This information does not include personal information.



As you visit, advertising cookies will be placed on your computer so that we can understand what you are interested in.  Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. You can visit the page to opt out of AdRoll and their partners' targeted advertising.



We implement a secure processing server on our site when collecting information to ensure a high level of security for your personal information entered such as bank details and credit card information.